Sooraj is a Senior Product Designer with 11+ years of experience building and scaling digital products.
I work across SaaS and consumer platforms owning problems end-to-end and partnering closely with product, engineering, and business teams to ship thoughtful, scalable experiences.
Currently leading product design at Zoko (YC W21) as the sole designer, driving UX across the platform.
Selected Work ↓
Zoko Web App
Leading product design as the sole design function for a WhatsApp commerce SaaS platform.
11Wizards App
Founding designer responsible for building the mobile product from 0→1 contributing to growth from 0 to 1M+ users.
Ask a Doubt
Led design initiatives for BYJU'S student-teacher interaction flows and scaling learning support.
Disney Byju's Early Learn App
Senior product designer contributing to early learning experiences for children aged 3 - 8.
Operating Principles
Problem first
I focus on solving the right problem before jumping into solutions. Sometimes that means doing research, talking to sales, or sitting with engineering.
Comfortable in ambiguity
Whether it's a 0→1 product or improving a mature platform, I break complexity into clear flows and decisions that teams can execute on.
Collaborate across functions
I collaborate closely with product, engineering, and sales to align business goals with user needs - partnering with leadership to ship at scale.
Build scalable systems
I care about systems over isolated screens. Scalable patterns and practical design decisions that reduce friction and make implementation easier.
Experience across high-growth startups and scaled platforms
Helped ship products used by millions of learners and thousands of businesses.
Let's build thoughtful, scalable products.
Open to senior IC and design leadership roles where I can simplify complexity and ship impactful experiences.
📱 +91 9847580241 | +91 9497209640
📄 Resume
© 2026 Sooraj. Designed with intention.